Our Story
We are an independent technology advisory team who put our clients at the centre of everything we do.
Trusted Partnerships, Digital Strength
Strong relationships are the foundation of our success
with our clients, our people, and our partners. Our approach is personal, values-driven, and built on trust. We don’t just provide solutions; we form long-term partnerships that evolve with our client’s needs.
We are proud to be trusted by some of New Zealand’s most successful private and public sector organisations.
As an independent firm, we stand by the highest standards of integrity and accountability, ensuring that every decision we make is grounded in transparency.
We understand that technology is the means to empowering people, not the end in itself.
While technology underpins our multi-disciplinary skills, we know that at the heart of every digital journey is an organisation’s most valuable asset: its people. Our mission is to help businesses and their teams unlock their full digital potential.
Our strength lies in our people.
The Ara Digital team is comprised of multidisciplinary experts who combine real-world pragmatism with consultancy analysis and insight.
Our vision is clear
we are committed to building a digitally strong Aotearoa New Zealand
Our History
1997
ITNewcom
Founded in Sydney as an IT Sourcing Consultancy
2015
ITNewcom NZ
New Zealand pratice established and grows across public and private sector, working as a single Trans-Tasman Team
2017
MinterEllison
A merger with MinterEllison saw the ITNewcom Group become part of MinterEllison Technology Consulting (METC), continuing to work as a integrated team
2022
ITNewcom NZ
The New Zealand pratice is acquired by the local leaders of the business whilst continuing our close relationship with METC
2023
Ara Digital
ITNewcom NZ rebrand as Ara Digital reflecting our commitment to a digitally strong Aotearoa New Zealand
Guided by Values, Driven by Purpose
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Our name "Ara Digital" embodies our journey, purpose, and commitment to a digitally-strong Aotearoa New Zealand.
"Ara" translates to "pathway" in te reo Māori, symbolising a journey towards a destination. We see ourselves as connectors – linking ideas, expertise, and communities in the digital landscape. Our role is to guide clients along their unique pathways to digital strength.
"Digital" represents modern transformation, where innovation, change, and growth flourish. In this evolving digital world, we work with clients to empower businesses, organisations, and communities to thrive.
"Ara Digital" reflects our commitment to charting pathways of digital strength. We walk alongside clients, understanding their stories and navigating the digital landscape. With our name, we guide and co-create a future where digital strength is the foundation of success.
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Grow your Digital Strength
We prioritise client relationships and needs with a deliberate and focused approach. Our clients experience a strong connection and support, benefiting from our extensive expertise and experience that enhances their success and visibility within their organisations and their communities.
Access to Experts
We deliver exceptional outcomes by nurturing a diverse team of intelligent and driven individuals. Equipped with leadership, digital, tech, and collaboration capabilities, our empowered team drives transformative change for businesses and communities, creating meaningful impact and opportunities for our clients.
You are the Hero
We prioritise clients' needs, co-create empowering stories; and build strong trusted relationships that focus on them as the heroes of their journey. Ultimately, our goal is to exceed clients' expectations, leaving them thrilled with our work and sharing their stories, in support of a digitally strong Aotearoa New Zealand.
Optimal Value
We relentlessly work with clients to maximise the value they derive from their digital resources, through continuous and sustainable optimisation.
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Our values are the compass guiding us through every decision and interaction:
Rangatiratanga | Leadership
We lead with humility and fierce resolve.
Kaitiakitanga | Stewardship
We care for people and stand as stewards of place
Matatika | Honesty & Integrity
We embody sincerity, trust, and fair dealings in all we do